Infiltrate the bland frozen food market and create disruption.
Authoritarian ads will be placed on buildings on commuting routes, commanding viewers when to eat. After a week, the Tai Pei Force tags the ad with the dragon stamp, dismantling the previous command with an empowering message.
On the way down subway stairs, commuters will see the same authoritarian style ads as the wallscapes that started the campaign. When traveling back up the stairs, the dragon appears as the Tai Pei Force tells commuters to "eat When They Want"
Late night pop-up alley takeovers are promoted by laser graffiti on buildings and in the sky, that invite those who are out late to indulge in Tai Pei. Each person entering the alley receives a dragon stamp on their hand and a coupon for Tai Pei, to ensure that they remember the event.
Tai Pei dragon vending machines will despense hot, ready to eat Tai Pei meals within two minutes of purchase. As the Tai Pei heats up, the dragon symbol slowly appears on the Tai Pei dragon vending machine.
We will utilize the official app of comic con and create an in app ordering function. Even goers can order Tai Pei directly to their location delivered to them by a member of the Tai Pei Force.
We will use popular Twitch influencers to promote Tai Pei to their audiences and chat about it in real time during the show. The Tai Pei Force will stage a lighthearted funny infiltration, already know to the influencer, and will empower the gamer to "Eat When They Want" We will also have in-stream ads for when an influencer needs to take a break from gaming.
Dragon flags will fly above Tai Pei connecting The Force, Dragon and the brand. Pressure sensing decals change authoritarian style ads on the door to an image of a cracked screen and the dragon symbol.
Online participants will play a digital escape room in an effort to beat "Town of Complacency and join the Tai Pei Force. Each player has to figure out how to exit the town with game checkpoints at breakfast, lunch, and dinner. The top 10 online winners bringing three other team members of their choosing.
The winning contestants from the digital competition take the challenge to real life, physically escaping from a breakfast diner, a lunch cafeteria, and a sit-down dinner restaurant. This experience will live as livestream content for both YouTube and Twitch to create digital hype. The first team to complete the escape room wins two million dollars, with the second and third place teams winning $750,000 and $250,000 respecitvely.